Client: Viewpro (Houston, TX, USA)
What: Systems to display maps for governments
Tagline: Geographic Information System made simple and accessible between city governments and citizens.
Team: Marta Musiał, Kacper Blajer, Milica Djurovic,
Vikram Solanki
Tasks:
- Rebranding
– strategy & brandbook - UI/UX design
– product: city maps platform for governments
– product: landing page
– product: search engine
– product: sales tool
– add-ons to the system as continued design
– design system, Adobe XD and Figma - Strategy & research
– design & strategy for sales tool
– questionnaires & user testing
– prototyping
Branding
Design direction is our own developed method for determining the brand visual and strategical path.
After analyzing the industry and competitors, we create a vision that strategically guides the brand toward growth.
At Viewpro, we identified the key elements that define the brand, both strategically and visually. Design is a solution to questions like
“What does ‘planners by planners’ truly mean?”
“What are the defining components that shape a city?”
UX/UI Prototyping and Testing
Mapping and measuring requires simplicity, especially when displaying and sorting data that needs to be easily understood. We conducted user testing with selected participants to identify the most effective solutions. The platform’s color scheme is customized for each city, ensuring a tailored visual experience.
Solution suggester and strategy workshops
Understanding our target users is just one aspect; defining what we offer is another challenge. Together with our client, we conducted workshops that resulted in a tool designed to identify the best product fits for specific user types. We thoroughly analyzed and categorized the entire Viewpro ecosystem and developed a questionnaire journey tailored for four distinct user profiles.
